Professor, Psychology and Statistics
Ross School of Business; Research Center for Group Dynamics; Center for Human Growth and Development; Integrative Systems and Design, College of Engineering; Center for Network and Storage-Enabled Collaborative Computational Science
Dr. Gonzalez studies judgment and decision making processes at both the basic and applied levels. His theoretical work includes formal models of decision making under risk and uncertainty. His applied work in decision making extends to eyewitness identification, medical decision making, consumer behavior, transportation decisions and sustainability. He also conducts mathematical modeling of group processes and develops statistical techniques for data analytic problems in psychology. He has developed statistical models for the analysis of dyadic data. Gonzalez teaches graduate-level statistics courses and directs the Biosocial Methods Collaborative. He has been at University of Michigan’s Psychology department since 1997, with joint appointments in Statistics and Marketing. He is a Research Professor at the Research Center for Group Dynamics as well as the Center for Human Growth and Development. He is also a Faculty Associate of the UM Comprehensive Cancer Clinic and the Center for Computational Medicine and Bioinformatics. He co-founded and co-directed with Panos Papalambros the Design Science Program at the University of Michigan. He is currently director of the Biosocial Methods Collaborative at the Institute of Social Research.